“He made inroads with a very good campaign that really targeted different groups within the Hispanic community,” said Alfonso Aguilar, a Bush administration official who now runs the Latino Partnership for Conservative Principles. “He understood it’s not monolithic and went to each group — Cubans, Venezuelans, Mexicans — with a specific message that resonated with them.” […]

“The Hispanic vote can be decisive, but the Hispanic vote is not monolithic,” said Alfonso Aguilar, president of the Latino Partnership for Conservative Principles. “Many are conservative. They respond well to a message of economic populism and protecting religious freedom.” https://www.wsj.com/articles/latino-voters-drifted-from-democrats-in-florida-and-texas-11604582691