The New Yorker
“Aguilar considers Trump’s economic populism as his main appeal to Latino voters, adding that this aspect of his Presidency also marked his contrast with establishment figures such as Bush, John McCain, and Mitt Romney. They focussed on Latino small-business owners, who are certainly important, given that they make up one of the fastest growing segments of American business owners. But most Latinos, Aguilar noted, are employees, and it was meaningful to them that, under Trump—and before the pandemic—they enjoyed reduced rates of unemployment and poverty, increased rates of homeownership, and rising family median incomes.”
https://www.newyorker.com/news/the-political-scene/the-deep-origins-of-latino-support-for-trump