“He made inroads with a very good campaign that really targeted different groups within the Hispanic community,” said Alfonso Aguilar, a Bush administration official who now runs the Latino Partnership for Conservative Principles. “He understood it’s not monolithic and went to each group — Cubans, Venezuelans, Mexicans — with a specific message that resonated with them.”
https://www.washingtontimes.com/news/2020/nov/5/trump-hispanic-support-growth-befuddles-democrats-/
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